Media Training
Mastering Media Interviews: Strategies for Effective Communication

The challenges are high in the new digital age, especially in the media spotlight. You must be strategic to get it right the first time. The most important part is how to engage the media with conviction, confidence, and real credibility to accomplish the best outcomes. The key to success is not only what you say, but also how you say it, this is true weather you are writing a media release or being interviewed by the journalist, a radio host or news media.

In short, you'll learn how the media works and how to make it work for you.

This is how help our clients.

Prepare you for media interviews, understand how to answer the questions the right way, and what not to do.
Rehearse interviews in a studio with broadcast tv cameras, try out being interviewed via radio [simulated] as well as will be coached to highlight what improvements and practice is required.
Lead media training "Boot Camp" style for CEO's or senior Managment before speaking at industry conferences and be prepared for interaction with media and the public.
Prepare entrepreneurs to raise visibility and valuation in media interviews, along with storytelling to help with capital raising.
Train athletes to positively represent themselves or their teams in the media, help the athletes understand, how to create brand value for future opportunities with endorsements, record your own podcast in a studio to learn how to tell your story and maybe help your future life in the media.

Social Media Training

Control the power of social media and online video to connect directly with customers, employees, investors, and fans who matter the most. Now more than ever, it is critical to cut through the online clutter and communicate in a simple, but powerful and genuine way that resonates with your audience. If thought out and executed, you will engage and influence your targeted audience and grow your business, brand, or message. We can help you create and optimise social media campaigns

Weather you need to create a social media strategy and train staff to dive business we can help.

This is how we help our clients

Identify and build new digital audience and expand existing audiences.
Work out what platform is right for your messaging and your audience
Create a corporate digital "voice" and online personality that reflects your brand, your identification, that tells your story through social media.
Increase social media engagement using techniques that will inspire users to like, share and comment on your content.
Work with organisations and experts to enhance online profile building and reputation management.
Teach Organisations "Algorithm 101" - Social media is all about the algorithm we teach you how to maximise your impact.
Advise on paid social as part of your media strategy.